The Amazon MyTV activation process looks simple — enter a code, and your TV is linked to your account. And it usually is simple. But the first time you do it, on a new TV, with a code that expires in a few minutes, it can feel more complicated than it needs to.
This guide is the full path. Every step, in order, for every major TV brand, with the small details that tend to trip people up. Bookmark it the next time you set up a TV.
What Amazon.com/MyTV actually does
The URL amazon.com/mytv is a registration page. When you visit it and enter a code that your TV is currently displaying, Amazon uses that code to link the TV to your account — without you needing to type your full password on a TV remote (which would be genuinely awful).
Once linked, the TV stays signed into your account until you sign it out. So you only do this once per TV, unless you change accounts or deregister it.
What you need before you start
- A supported smart TV or streaming device — Prime Video needs to be available on it
- Internet on the TV — it needs to be able to reach Amazon's servers
- An Amazon account — the one you want the TV to be linked to
- A phone, tablet, or laptop — to enter the code on
- The TV's registration code — which appears once you start the flow
Some newer TVs also show a QR code — if yours does, you can skip the typing entirely (more on that below).
The seven-step path
These are the exact steps for a typical smart TV. If your TV has slightly different wording, the process is still the same.
Step 1: Open Prime Video on the TV
Turn on the TV and make sure it's connected to the internet. Open the Prime Video app. If it's not installed, open the app store and install it first.
Step 2: Choose the sign-in option
Look for a button that says something like:
- "Sign In"
- "Sign In and Start Watching"
- "Register on the Amazon Website"
Exact wording varies by TV brand. All of them do the same thing.
Step 3: Note your activation code
Once you choose the sign-in option, the TV will show you a code — usually four to six characters. This is the code you'll enter in a moment. Leave the TV on this screen; don't navigate away.
If the TV shows a QR code instead, you can skip ahead — scan that with your phone's camera and the activation page will open with the code already filled in.
Step 4: Open the registration page
On your phone or laptop, open a browser and go to amazon.com/mytv (or whatever URL the TV shows you — use that exact address).
Make sure you're typing it correctly, not clicking a link from a search result. There are third-party sites that imitate Amazon's activation page.
Step 5: Sign into Amazon
If you're not already signed in, sign in now. Use the Amazon account you actually want the TV linked to — if you have two accounts, be careful to pick the right one.
Step 6: Enter the code
Type the code exactly as it appears on your TV. Watch for O vs 0 and I vs 1. If the code has a dash or space in it, check whether the form wants those included.
Step 7: Confirm and wait
Submit the code. Amazon should show a confirmation page, and your TV should refresh within about 30 seconds. Once it does, Prime Video opens on the TV and you're done.
The QR code shortcut
If your TV shows a QR code next to the text code, scan it with your phone's camera and follow the prompt. The activation page opens with the code pre-filled — way faster than typing, and no risk of typos.
Brand-by-brand steps
The core process is the same across brands, but menu names and paths differ a little. Here's the short version for each major one:
Samsung smart TVs
- Open Prime Video.
- Select "Sign In" or "Register."
- Note the code on screen.
- Go to amazon.com/mytv on your phone or laptop.
- Sign in and enter the code.
- Wait for the Samsung TV to refresh.
LG smart TVs
- Make sure the TV is connected to Wi-Fi.
- Open Prime Video.
- Select "Sign In."
- Note the code, then enter it on amazon.com/mytv from another device.
- If the LG TV doesn't refresh within a minute, restart the app.
Sony smart TVs
- Launch Prime Video.
- Select "Sign In" or device registration.
- Note the code.
- Enter it on the registration page from your phone or laptop.
- Wait for the TV screen to refresh.
Android TV and Google TV
- Open Prime Video from your apps menu.
- Select the sign-in option shown.
- If a code appears, go to the registration page.
- Enter the code and wait for the TV to confirm.
Fire TV Stick
Open Prime Video and follow the on-screen prompt. Depending on the version, Fire TV may offer direct sign-in instead of a code. If a code appears, use the same registration flow.
Roku and other streaming devices
Open the Prime Video channel on the device and follow its instructions. Some devices use a code, some use QR, some support direct sign-in.
A quick safety note
If any site you land on asks for your Amazon password to "activate" the TV, close it. Amazon's activation page doesn't need your password — you're already signed in. The only things it needs are the code and your existing session. Anything else is a scam.
When the code doesn't work
Sometimes the activation just fails. Here's the short list of fixes — the full detail is in my separate guides, but this is the order I'd try:
- Generate a new code. Codes expire fast — often in under 15 minutes.
- Check the code character by character. O vs 0, I vs 1 — the usual suspects.
- Sign out and back into Amazon on your phone or laptop.
- Restart the TV properly. Unplug it, wait 60 seconds, plug back in.
- Check both internet connections — the TV's and the phone's.
- Update the Prime Video app from the TV's app store.
- Try a different browser or device.
- Check your device limit — Prime Video caps at five streaming devices, two of them TVs.
Do you need Amazon Prime for this?
You need an Amazon account to link the TV — that's it. Whether you need Prime specifically depends on what you want to watch:
- Prime Video content (the Prime-included library) requires a Prime subscription
- Rentals and purchases work without Prime
- Channels like Paramount+ or AMC+ inside Prime Video need their own subscriptions
If activation succeeds but you can't play anything, the issue is probably subscription-related, not activation. Check your account status.
Is Amazon.com/MyTV safe?
Yes — as long as you're on Amazon's actual page. A few things to remember:
- Type the URL yourself, or use the exact one your TV shows
- Don't enter your password on any page that asks for it during activation (Amazon won't ask)
- Ignore any popup asking you to call a "support number" — that's a known scam
- Don't pay anyone to "activate your TV for you" — you can do it yourself in five minutes
Frequently asked questions
How do I activate Amazon.com/MyTV?
Open Prime Video on your TV, select sign-in or registration, note the code, open amazon.com/mytv on your phone or laptop, sign into Amazon, enter the code, and wait for the TV to refresh.
Where do I enter my activation code?
On Amazon's device registration page — the URL is usually shown on your TV. The standard one is amazon.com/mytv.
Can I activate Prime Video using my phone?
Yes — any browser on any device works. If your TV has a QR code, your phone's camera can scan it and skip the typing entirely.
Why isn't my TV activating?
Most often: expired code, typo, wrong account, or a dropped connection on either device. Try a fresh code, then sign out and back into Amazon, then check the TV's internet.
Can I activate without a code?
Some devices support direct sign-in or QR registration. If your TV shows those options instead of a code, use those — they're usually easier.
What if the registration page won't load?
Try a different browser, a private/incognito window, or your phone instead. If nothing loads, check your internet — the page is Amazon's, and it should be fast.
The short version
The whole process is: open Prime Video on the TV, get the code, go to amazon.com/mytv, sign in, enter the code, wait for the TV to refresh. That's it.
Most failures come from codes that expired or a typo — those are easy to fix once you know.
And if you ever see a popup asking for payment or a phone call during activation, close it. Amazon doesn't do that. It's a scam, and it's worth knowing about.